Your keyword is just the surface. Sonar scans what's underneath.
Sonar captures the real searches ChatGPT, Claude and Gemini fire when they answer your keyword. It cross-references them with what people type into Google and orders them by intent. The briefing of what your content has to cover.
Search engines and AIs no longer answer your keyword. They answer the searches behind it.
When someone asks ChatGPT, Claude or Gemini, the AI doesn't answer from memory. It fires real Google searches to build the answer. That's its query fan-out. Google does the same when it expands your search into dozens of related sub-questions.
Sonar harvests those real searches, it doesn't imagine them. The ones ChatGPT, Claude and Gemini fire when answering, cross-referenced with what people already type into Google. Demand that already exists, grouped by intent and put in order.
The query fan-out made visible: the real searches behind your keyword, prioritized into a briefing.
From a keyword to the briefing, in three steps.
Sonar doesn't invent the questions. It collects them from where people and AIs already search, and orders them for you.
The real searches behind the keyword
It captures what ChatGPT, Claude and Gemini search when answering your keyword (with real web search), plus People Also Ask and Google autocomplete. Five sources, not one.
By intent, no duplicates
It merges the variants that say the same thing and groups questions by the intent they share. What shows up across several sources moves up in priority.
What your content has to cover
A list ordered by priority, not a dump of prompts: which intents first, with how many questions and from which sources. Each one with its evidence. Ready to write or hand to your team.
One keyword, many audiences. Tell Sonar which one is yours.
By default Sonar runs with zero friction: one keyword and done. But if you describe your audience (up to five profiles, one per line), Sonar steers the searches toward them and pushes them to the top with cross-confirmation.
Keyword: backpack
Persona: photographer who travels with camera and tripod
Without persona → generic backpacks
With persona → "best photographer backpacks"
"backpack for camera gear"
"camera backpack with tripod"The persona rewrites the briefing toward what actually matters to you.
One tool from the Magnify Tools stack. Each looks at one thing.
Magnify Tools is Magnify's hub of free tools. Each tool answers a distinct question about your visibility.
| Tool | What it answers | Level |
|---|---|---|
| Mirror↗ | Is your brand visible when LLMs talk about your category? | Brand |
| Accent↗ | Does your international localization have technical errors? | Technical |
| Compass↗ | What do I prioritize first in my SEO roadmap? | Prioritization |
| Orbit↗ | Who actually makes up my professional network? | Network |
| Atlas↗ | Does your page answer your query's fan-out? | Page × query |
| Sonar | What's the real intent behind your keyword? | Intent |
Sonar tells you what to cover. Atlas tells you if you cover it.
Sonar is the starting point, not the finish line.
The intent map in seconds
Free, one keyword, no signup
Real searches from ChatGPT, Claude and Gemini, plus PAA and autocomplete
A briefing to start writing
A full content strategy
Research, writing and publishing
Keyword and cluster architecture
Execution measured in traffic and conversion